Plum – Blog

Ecommerce Success on Walmart.com: The Brand’s Essential Guide

Written by Plum | Jun 14, 2022 1:01:00 AM

With the rise of online pickup and delivery (OPD), groceries and household consumables have finally entered the ecommerce mainstream. And retailer.coms, those traditional retailers with sizable brick-and-mortar footprints, are really making the most of it.

This is especially true for Walmart and its ecommerce business. OPD offers the 4,700-store behemoth a previously-elusive advantage over Amazon's (mostly) pure-play operations.

And they're getting results.

As Statista projects, Walmart’s online grocery business is expected to climb from $15 billion in 2019 to $45 billion in 2023. That's an impressive 200% increase in four years.

Which leaves brands of all sizes across many categories asking: How can we hitch our wagon to Walmart's ecommerce growth?

We have an ebook with some answers...

The Brand's Essential Guide to Ecommerce Success at Walmart.com, a free ebook from Plum, is designed to help brands optimize their presence and maximize their sales specifically on Walmart.com. Based on the advice of Walmart.com expert Gabe Wight, co-founder/team lead at Webata (one of Plum's trusted solution providers), the ebook offers in-depth discussion on Walmart.com principles like:

  • You can’t sell what isn’t listed
  • OPD creates challenges and opportunities for staying in-stock
  • Don’t just assume the price is right
  • You’re probably wasting your ad spend
  • The devil’s in the (content) details
  • First, get your base content right
  • Cross the “critical threshold” with your content quality score
  • Use CQS to build your relationship with retail buyers
  • Picture your way to success
  • Win the search wars
  • Be proactive with ratings and reviews

It's an ideal resource for any brand looking to build its Walmart.com business.

Claim your copy of this ebook today.